Welcome to the official website of RockX Records! RXR is an up-and-coming independent record label based out of Cleveland. Rock X works with some of the best local and regional bands across the country take the next step up in their careers in the music business.
Rock X Records, Ltd. is a sister company of Gorilla Productions, LLC, which is America’s highest-volume concert producer. Gorilla Music books and promotes thousands of bands each year through hundreds of concerts and music festivals. Rock X Records is able to successfully develop and promote talent by leveraging the grassroots marketing muscle of Gorilla Music. Rock X Records finds, develops and commercially markets bands through concerts, CDs, digital music, DVDs, merchandise and other mediums.
GORILLA MUSIC
Through sister company Gorilla Music, Rock X Records is capable of organizing and promoting entire concert tours for its own artists and positioning these artists as headliners.
Gorilla Music and Rock X Records have strong relationships with major talent agencies and can often secure desirable opening slots at large venues in exchange for various favors. (Gorilla has arranged opening gigs for its artists on Nine Inch Nails, Kid Cudi, Voodoo Music Experience and many others.)
Rock X artists receive headlining slots on Gorilla Music festivals featuring 100-300 other acts that can reach attendances of hundreds—sometimes even thousands—of people. Gorilla Productions produces thousands of concerts, including such music festivals, each year in over 50 major markets across the continental United States.
TRAINING
New Rock X artists will be shown examples of how major artists in the past have created identities and marketed themselves effectively. Artists will learn the nuances of songwriting, rehearsing and performing that very few musicians ever discover. A great deal of effort will go into developing knowledge as well as performance skills.
Rock X works to educate, rehearse and develop acts in order to turn raw talent into highly marketable brands. Rock X works with artists to enhance their skills in areas such as songwriting, rehearsing, recording and performing live as well as how to book shows—and how to books shows the right way. In addition, musicians are taught the importance of branding, marketing, professionalism, strategy and demand.
Rock X has first-hand experience teaching artists how to look and act like media-ready stars.
LEADERSHIP
Dan Cull – President, Co-Founder
John Michalak – Vice President, Co-Founder
Dan Cull and John Michalak have over 40 years of experience promoting concerts, managing bands, publishing entertainment magazines, running/owning concert clubs, working with independent record labels, and performing as artists themselves. Dan and John have booked thousands of national acts over the years, including Jay-Z, My Chemical Romance, Fall Out Boy, System of a Down, Creed, Kid Rock, Godsmack, Good Charlotte, The Darkness, Incubus, The Donnas, The Killers and more.
STAFF
Rock X and Gorilla Music oversee a full and part-time staff of over 100 people. This team performs a variety of functions, such as:
- Concert booking
- Marketing
- Coordination
- Event management
- Graphics and web design
- Sales
- Recording and producing
- Artist development
This is an experienced staff with representatives in nearly every major city. Rock X Records has created a whole new business model for developing artists through grassroots marketing strategies and aggressive touring.